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Author: Sierra

G4 Communication / Articles posted by Sierra

As of July 1st, 2023, Google Universal Analytics (UA) properties will stop collecting data. This is a significant change for many organizations that rely on Google Analytics to track website traffic, user behavior, and other metrics. In this blog post, we will explore why Google


Remarketing is a powerful advertising strategy that allows you to target users who have already shown an interest in your products or services. By showing them targeted ads, you can remind them of your business and encourage them to complete a purchase or conversion. In


While, I don't have access to the future and can't predict what will happen in 2023, based on current social media trends, here are some potential Instagram and Facebook (Meta) trends and changes we may see in the future: Increased focus on privacy and data